Le fil d'Ariane - mucho gusto

Le fil d'Arianne

Branding and
web development.
Le fil d'Arianne refers to the greek mythology with the legend of the minotaur trapped in a maze, that to maintain peace demanded human offerings. A young brave man offers himself as a volunteer to try to end with the monster and save his village; but his faithful beloved handed a magic sword and a ball of yarn that should be tied to the entrance of the maze as a guide to bring him back to the exit.

The symbol and logo design represents the path that helps to find ourself and to wellness. Le fil d'Arianne indicates the direction of the interior, and its solution through psychiatry, psychotherapy and cognitive remediation. Colorimetry shows the confidence, professionalism and empathy that characterizes the service.