Festín del Arte Contemporáneo — FART - mucho gusto

Festín del Arte
Contemporáneo — FART

Concept, branding, media campaign
and art direction.
Festín del Arte Contemporáneo, FART, is an annual festival located in Guadalajara, Mexico. Their goals are promoting contemporary art and increasing the audience around this discipline. Expositions, workshops, conferences and dialogues are the main activities on each edition.

The logotype and brand behavior is represented by the simplicity of lines, bright colors and shapes. All the brand collaterals from the 2nd to the 5th edition of the festival shows the energy of the contemporary youth in the city.